Sustainability means something a little different to everybody (and every brand). One of the most important parts for us, is using plant-based fabrics. Let’s break down why this matters, how it helps, and what it means for the consumer (you!):
Sourcing and Production
All of the plant-based fabrics we use start with sustainably grown and sourced raw materials like Tencel™ branded Lyocell from the Lenzing plant in Austria, or GOTS-certified Organic Cotton. This part is important because some fibers, like traditionally processed viscose, are not responsibly sourced and contribute to deforestation. At the crop stage, our fabrics are grown without pesticides, and then processed using minimal water. This makes for a much safer and healthier process for the growers and leaves less of an impact on the surrounding habitat and watershed.
One of the biggest benefits to buying plant-based garments is that they are biodegradable. While they won’t deteriorate while you’re wearing them, the fibers will eventually break down and revert to natural material that can be subsumed into the earth. We construct our garments to be long-lasting, but when the time comes that they are no longer wearable, they won’t sit in a landfill or pollute the oceans.
While sustainability is still just a nice value add for many, the feel and performance of a garment is what matters most to many shoppers. Our plant-based fabrics are some of the softest and coziest we’ve ever come across (our Tencel™ Modal has even been compared to cashmere!). All our fabrics are naturally breathable and some, like Lyocell and hemp, are moisture-wicking and anti-bacterial. The most common comment we hear when someone wears one of our pieces for the first time is along the lines of: “This is the most comfortable thing I’ve ever worn! I don’t want to take it off!”.
As we all shift our thinking to allay the damage done to our planet by many industries, consuming ethically produced sustainable clothing is one small way to support eco-rehabilitation.